Our Brand Story

Though the times change, the role of the suit remains constant

A suit is not a good suit just because it can be worn.
Rather, a suit is a key aspect of its wearer’s appearance. And today, when appearance is said to account for 90% of the first impression a person creates, the suit’s role is even more critical.
This is true of business situations, but also when meeting others, and on special occasions.
Values are diversifying; yet the suit continues to be the clothing of choice when people wish to create a good impression.

The impression a suit makes is reflected in the impression its wearer makes. As a suit manufacturer, at AOKI we must therefore take responsibility for the impression created by its wearer.

Innumerable details in a single suit

A suit plays an important role in the impression its wearer creates. A suit is comprised of some 30 different parts, large and small.
The process of using these 30 parts to create a single suit consists of numerous stages. At AOKI, we take great care in every stage of the manufacturing process, beginning with individual yarns of thread, combining the different parts, and sewing them together.

At AOKI, we have also devised a list of quality checks, said to be the most stringent in the industry—all to ensure that our suits are of the finest quality.
Using elaborate, rigorously controlled techniques, we sew together the composite parts of the suit.
At AOKI, we are attentive to even the smallest of details.

Unrivalled techniques for the smallest of buttons

Our buttons are a symbol of the care we take over our suits. Indeed, we are famed in the suit industry for the robustness and straightness of our buttons.

“A suit missing a button might as well be missing the cloth itself.”

This demonstrates the unyielding commitment to quality of our founder.
In order to perpetuate this commitment, at AOKI we have established a proprietary set of rules known as the “Twelve Rules of Buttons.”
Each of these rules works to ensure our buttons are strong and resist falling off; the rules range from the number of times the thread is wound around the button to the force with which the thread is pulled.
In this way, the techniques and expertise we have accumulated is reflected in our sewing techniques, and carefully managed.

From the middle of the suit, a single promise

A button is not a good button just because it is hard to pull off.
From the middle of the suit, buttons play a critical role in the impression created by the suit’s wearer. It is therefore vital that these buttons emanate a refined beauty.

The start and end of the thread cannot be seen on our buttons; the stitching is strong yet retains a slight looseness, achieving an optimal balance between rigidity and flexibility.
We want the exceptional quality of our buttons to encourage a similar quality in the wearer.
The impression created by a suit is determined by its details.
At AOKI, we are attentive to even the smallest of buttons.

“We wish to help people shine in all scenarios.“
At AOKI, this is a goal we have prioritized since our foundation.
And our commitment to this goal can be seen in the way we sew our buttons.

For the joy of wearing suits.