Key to the
new lifestyle
ORIHICA, is a fashion brand that’s key to the new lifestyle
About
‘Key to the new lifestyle’ is ORIHICA's brand concept.
ORIHICA is key to the lifestyle of our generation, our era and the next generation.
ORIHICA offers authentic tailored suits for formal as well as business occasions, including
smart casual wear that's versatile for either business or casual weekend attire.
Our women's wear can be worn at various occasions, ranging from semi formal to office casual.
ORIHICA is not bound by categories or boundaries and our clothes can be enjoyed freely by mixing and matching.
ORIHICA is a brand which is key to achieve a new look.
ORIGINAL HIGH CATEGORY
Concept
ORIHICA pursues a ‘new type of fun.’ The British creative director, Saleem d'Aronville has created a collection of clothing that has a British sensibility and the essence of NIPPON (Japan).
ORIHICA products are available at our retail stores nationwide and are inspired by his ideas.
The items are basics with a unique embedded statement in unassuming areas such as the inner lining and collars. We hope that our products are conversation starters. We'd like to bring richness and add joy to our customer’s business lifestyle.
After studying fashion design at University of Manchester in the U.K., he worked as a creative director at Mulberry and Mackintosh. Later, he became an export promoter for the UK Department of Trade and Industry and supported many British designers and brands to enter the Japanese market.
‘London brick apartment’ is our retail space concept
Our retail space is loft-like, with the wall painted in white and accentuated with blue. It has white mortar and classic wood flooring with mid-century modern style furniture for a signature of 1960s aesthetic.
The space is designed in both classic and modern style. Music from the UK is played to give the ORIHICA store a live London feeling, as if you are there.
Feature
Understatement design
‘Details are just as important on the inside and outside.’
Understatement is the spirit of ORIHICA design.
We create everything based on this design principle, ORIHICA’s manufacturing process values details.
ORIHICA design is characterized by attention to detail in places that are not usually exposed; such as shirt collar, jacket lining and sleeve area.
1×3 ONE BY THREE
ORIHICA thinks there should be a joy to style outfits. We create and provide a new value for our customers. Our clothes for men and women can be worn at both business and casual occasion. They are in the style which can be either worn as suit or casual wear.
'1 × 3 (one by three)' is to wear a suit in 3 different ways; suit set, jacket and pants, casual style for men or pants, skirt, jacket and pants style for women.
We present 3 smart suit styles. It's a suit that is easy to wear, convenient, fun and affordable.
THE THIRD SUITS®
1st suit style: standard suit
2nd suit style: suit set for office
3rd suit style: ‘not too loose, not too rigid’ suit that’s for on/off-duty work.
This is a next-generation suit that's designed based on 'not too loose or too rigid' concept. It’s a suit that fits your lifestyle. It can be worn with a necktie, polo shirt or any tops and paired with sneaker. The wearer can enjoy mixing and matching freely for various occasions.
ORIHICA RHYME®
ORIHICA RHYME® is a women's line from ORIHICA. It's a brand for women who want to shine. The brand offers formal suit set that looks put together as well as clean office casual wear that can be worn on the weekend or holiday. We support women who continue to shine with a sophisticated appearance and a clean look that makes good impression. It’s easy care, easy to match, trendy and very cost effective.
